Automatic (new car) noise when starting and braking

I only spent 800 km on the speedometer and I noticed that my Sporty is starting (actually when you release the brake) with a rather unpleasant creaking sound of itself – especially when you start very slowly. It sounds the same when I braked to stop. Does anyone know where it comes from and how to turn it off? With my old Carni automatic I didn’t have such a thing.