Garage find: Car-Love by Franz Billich – known? Scrap?

Hi girls, when breaking down a garage, I came across a box with a seal (?). There’s actually no product name on the front, what about “Car-Love” and “Franz Billich Autopflege” (see pictures). Does anyone know the stuff? Probably garbage? Do I still clean the trash can or throw it away? Or should I use the stuff? For what? My car varnishes are too bad for me…