Since setting up the BMW C1 it has become boring. The supposed loser has been emptied and it is further conventionally thought. Front one wheel – rear one wheel and in between as much horsepower as possible. Past the time with courageous smaller quantities and something dare. Critics will perhaps say, OK … but there is also the C evolution. But precisely this escooter shows the development dilemma at BMW. BMW thinks “only” PS-driven and arranges the driving dynamics everything else ter. This is consistent, but is it also correct in the long term ? Are not other values such as quality, comfort, price, safety, etc. under the wheels ? Certainly the “pein” was great in the mind of some people when dealing with the then C1 . Dealers were irritated . Conservative BMW drivers of motorcycles and automobiles were unsure . The project C1 was discontinued and it spreads fear of refusal before new at BMW . Rather the tried-and-tested extensions and refine … could be assumed . But this creative clutter leads to the fact that less than the broad mainstream culture can be thought up and practiced. Actually, this is also good, because then other companies can vaguely and create a name and product sales. BMW ignores the “multi-wheeler approach”. First PIAGGIO, then PEUGEOT and others take up the concept. Now also Yamaha and that maybe not only in the scooter area:https://www.youtube.com/watch?v=m8JA9G3ACQ4 BMW ignores that even small escooter solutions, which are also cheaper to combine traditional values & innovation values:https://unumotors.com/ BMW ignores even once small revolutionary developments, to complement the scooter construction once and to create new niches:https://www.youtube.com/watch?v=MqTgQIKtIyA On the other hand, it would probably be less interesting for the brand image if a brand is charged with edge things that disturb certain “core image values”. sometimes in the head”, because only certain firmly defined construction highways are operated in the head. Young people, however, do it right not in all things simply to follow the old. This also creates room for new things.