Last week was another Mecum auction (this time in Chicago) and you could see on two cars how extreme the color influences the value. 1976 Lincoln Town Coupé in yellow, 60k miles, auctioned for 3,500 dollars 1978 Lincoln Town Coupé in triple black, 30k miles, auctioned for 16,500 dollars You can of course also see it like this: if you don’t mind the unpopular colors, you have the chance to get a great car for a little dollar.