Moin, I have to unload my displeasure about the new S40 commercial. That the woman doesn’t want to let the boy in the passenger seat, who thinks her new car is cool, can have reasons. But that he can’t even touch him (“finger off!” is really ridiculous. I’m kind of disappointed by this spot. Just because I really like Volvo marketing (at least the corporate communication). Besides Mercedes and Audi, they do the best TV spots and super good websites. Also with sympathetic women, such as the V70 spot (“the sports car”). So, nothing against Volvo, but the spot makes me kind of unsympathetic. Otherwise, great brand, maybe even a Volvo would have before the door, but they didn’t want to approve a test ride… -Ebe