According to AURIS approvals from 2007 there is the new theme of appeal for 2008 Comment of the “Automobilwoche” from 27.01.2008:TOYOTAS WARING – UNCOMING! In the past the customers connected with Toyota singing monkeys: “Nothing is impossible.” It is long ago. Meanwhile the advertising of the importer produces only yawning boredom. But it is the most expensive of the industry: nobody spends more on ads, TV spots and posters in terms of turnover. The relationship between sales and marketing expenditure is not correct. t: Advertising expenditures are rising, sales figures are falling. Last year, the Japanese pumped 156 million euros into classic advertising in this country. Only market leader VW spent more. This shows that Toyota pushes with power – but moderate success – into the German market. Money does not matter for the richest and most profitable volume manufacturer in the world. But the advertising message simply doesn’t come up with the local customers. Toyota didn’t even end up among the first ten. … But class is still ahead of the crowd: Many customers still remember TV spots and BMW ads, although Bavaria spends much less money on advertising than Toyota. … There are questions about original ideas that one remembers. … If Toyota doesn’t think of anything better, the brand has to become a monkey again. Greetings, Kühli