What makes the Volvo brand different?

Hello, as part of a project at the university, I wanted to take the opportunity here in this forum to ask Volvo fans what makes the Volvo brand so special or why you prefer a Volvo to another car?! How do you think you would have to contact potential customers to convince them of the Volvo brand? I would really be very grateful for any information! Would Volvo fans be willing to participate in a questionnaire campaign on the Volvo brand, too. Of course you shouldn’t go out completely empty. Best regards Joe P.S.: You would really do me and my team an uncanny favour.