What do you think of that?

Now there are tyres already in the subscription with monthly amounts from 8€ for 2 tires. What do you think of this business model? Meaningful or nonsense? I tried out fun for our Peugeot 508 summer and winter tires 4 pieces each and would have to put a proud price of about 70€ monthly for such an ABO. I find this quite expensive but maybe some others have a different opinion about it.