Chevrolet: GM advances repositioning in Europe

The future two-brand strategy of GM in Europe is beginning to emerge from the publications of GM Europe as well as various press releases: Here are some links:www.ad-hoc-news.de/…/20793997http://newsticker.sueddeutsche.de/list/id/882408http://media.gm.com/…/12_04_StatementsNickReilly What does this mean for us as Chevrolet drivers? In my opinion, nothing bad: because with an expansion of the Chevrolet brand in Europe a further expansion of the dealer’s trade will probably also be possible. It is also not surprising that with the increasing quality of the vehicles their price is also rising. However, I expect Chevrolet to remain true to his principle “a lot of car for little money”, i.e. to offer a lot of car for money. However, Chevrolet Europe will have to clarify a few questions: I have to wait for my new Cruze now for 4 months. I find this already hard at the border of the Acceptables. Further delivery time extensions must be prevented in any case. Thus, the question will arise whether the almost exclusive production of the vehicles in South Korea at GM Daewoo for the global market (with the exception of some vehicles for the Russian market as well as some holds in Australia, as well as the Cruze for the US market) can remain like this, or whether Chevrolet has to broaden its production base here. However, this must be at comparable production costs and z In addition, the question arises at some point whether Chevrolet Europe as currently 100% daughter of GM Daewoo is still properly positioned in South Korea. In short, for me it is a fundamentally good, consistent and overdue way, which will lead to many homework to be done at Chevrolet and GM Daewoo — hopefully anyway. For Opel, it means more freedom, but also the compulsion to get “up” into the Premiums to orient, because Chevrolet will “knabbern” strongly from below. Let’s see if this is what the Opel brand is giving… What’s going on in your head? The Cruezle greets