Prices for the Model S significantly reduced

Hello I have just seen that the prices for the model S have been significantly reduced.http://www.teslamotors.com/en_DE/models/design Entry price now 65,300€ 60kW without extras. Of course still high, but if they make any car loss (as it is said here in the forum), why do they do that? My wish combi would now cost over 3500,–€ less.