Hello to the forum: After 850er Kombi, C70 Coupe and now C70 Cabrio (old model) I will probably drive my convertible (hopefully for a long time) to the end. Currently 200,000km, but I think that 500,000 are possible (motorization 2.4T with 193 hp). Now I read an interview yesterday with the new Volvo boss Stefan Jacoby. The former VW-America boss (a marketing man), Volvo wants to make the Apple of the automotive industry. For me this means “we make a hype around us In the interview he quotes his son, for whom a Volvo does not necessarily belong to the vehicle of his choice. But when a “gimmick” of the new V60 admonished to take a break after a 2-hour drive, this “feature” was called “cool” by his son. Aha, we will then probably be able to look forward to Apple-Volvos with more or less “cool” Gimmicks in the future. Dear Mr. Jacoby, have you of the (E Lektronik-) Problems of the premium manufacturers (which I myself was able to get to know from numerous projects with the manufacturers) never heard anything? The topic of longevity and reliability is treated by Jacoby rather as a Prio 2 topic. Only the “coolness factor” counts. The question is whether the Volvo customers will also participate in this paradigm change. Just as a small example: For pure interest I once configured a V50, which shows certain things (which I have in the C70) When I then looked at the final price of just under EUR 40k, I thought it had to be a mistake. But it wasn’t. At the same time I looked at Skoda (a friend of my daughter chose a Skoda Octavia Kombi RS as a business car. A sample of the seats was very convincing). I know from Skoda that the brand within the VW Group has a problem. They are too good, i.e. in the internal ranking is the order Audi Skoda VW Seat (and VW does not see this in the same way). i.e. better processing quality than the vehicles from Wolfsburg (I can also imagine after some contacts with colleagues from Mladá Boleslav). I then also configured an Octavia Kombi RS. It is amazing that there is hardly any additional options required, since the RS has almost a complete standard equipment. Even more amazing is that I came to a final price of almost EUR 33k when configuring the RS. i.e. the Skoda is almost EUR 7k cheaper than the comparable V50 . Well, the Skoda does not have the “coolness factor” of the Volvo and may seem rather bend and reasonable. But for me at least the image claim (it is not the technical superiority of the Volvo) justifies no price difference in this order of magnitude. I would like to know how you see the realignment of the Volvo brand. Greetings, Ingolf.