Dear community, as part of my Master’s thesis in General Management at CBS, I conduct a survey. Based on the survey, I investigate how car manufacturers should adapt their marketing strategies in the field of communication and sales to reach and retain Generation Z in the long term. Anyone who was born between 1995 and 2012 can participate. I would be very pleased if you took 5-7 minutes to participate under the following link: https ://forms.office.com/e/5qtd6WPR2d It is possible to participate in the survey by 16.03.2025 at the latest. Thank you for your support! If you have any questions, please contact [email protected].