Quotation: It was a black day for Harley-Davidson. The manufacturer of American cult motorcycles was severely punished by the stock exchange on Tuesday for disappointing quarterly figures. The share price fell by 14 percent until the close of the trade. …. ….. In addition to increased marketing, Harley-Davidson also wants to significantly increase its spending on research and development next year. For this, the company wants to save money elsewhere and plans to reduce 250 jobs. . …. Maybe you should have invested more in quality at the moment and in the last few years. That would certainly have done well for the image.