In 2005/06, some well-known people will be fighting for European market shares in the 50,000 Euro SUV segment – what does that mean for the XC90 or what Volvo has to do to keep it on the success wave ? Here’s a selection of the most important: – Mercedes new M-Class (and R- and G-Class) – brand new Range Rover Sport – new BMW X5 models – brand new Audi Q7 – Lexus RX400 with hybrid drive – Cadillac with Escalante – etc. My opinion could Volvo remain successful if… – reasonable pricing policy – early delivery of RPF and stronger diesel – little recall actions (quality image even higher) – delivery of the new Haldex and other V8 Schmankerl also for the other models – variable option policy for indoors, outdoor and technology, e.g. higher quality leather equipment, air suspension, cornering light, more badway technology etc. – delivery of all things the others have to offer e.c. ro serially or at least as an option to have to compare to OC’s successors.