Are eight-way drivers stupid?

The 8-series is, so to speak, the coupe to the 5-series. The alternatives are the E-Class Coupe and the Audi A7. How are these three priced in relation to the basic model? MERCEDES E450d Limo 68.133 E450 Coupe 71.727 = Surcharge +5% AUDI A6 50 TDI 65.400 A7 50 TDI 70400 = Surcharge +8% BMW 540d Limo 71.900,- 840d Coupe 104.900,- = Surcharge +46% Every 8-series driver can pull a much higher surcharge out of his pocket than in the competition.