(Motorsport-Total.com) – He is young, attractive, successful and loves to play computer games himself, even preparing himself for some of the races this year – for the computer games industry, the McLaren-Mercedes pilot is without a doubt a perfect marketing train horse. According to a report from the ‘Sun’, the young Brit has now signed an exclusive license agreement with ‘EA Sports’. The brand of the American company ‘Electronic Arts’ is supposed to have its own racing game. l with the name of the Formula 1 pilot on the market. Currently ‘Sony Computer Entertainment’ holds exclusive rights to the release of computer games with the brand ‘Formula 1’. Possibly ‘EA Sports’ could acquire these rights again, or one tries to fill the gap with the brand Hamilton.